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Stanton Vanishing Point Tide
Flooring is often the starting point for a design concept. An expansive variety and varying price-points are essential to allow design professionals to ground their design story.

From Hardwoods, Reclaimed Woods, Bamboo, Cork, Area Rugs and Broadloom Carpet, ITC carries the latest in design trends. Visit our showroom to see beautiful, metallic hides, hand knotted wool & silk rugs and a wide variety of playful styles in hand-made and machine-made rugs.   Never before has it been so easy for designer to create a completely Custom Floor for their clients.

We think you will be pleased by all the choices and price points we offer.


Prolong the life and look of your rugs, with the proper care.

Care of each rug depends on the type of fibers used in its construction.


Here are some simple tips for how to clean your rugs:

Nourison Passion Rug psn10
Artisan Originals Wool Jaipur RCT_LE-50

Extremely durable making them good for high traffic areas like entries, hallways, kitchens, dining rooms and more. 

Clean by using a common wool cleaning detergent or make one yourself with 1 tsp of neutral detergent and 1 tsp of pure white vinegar combined with a quart of warm water.


Absorb as much of the liquid as possible before applying the cleaning solution to the stain. Rinse thoroughly then allow to air dry.

Polyester & Polypropylene

Fairly stain-resistant and often have low moisture absorption. Follow wool cleaning instructions above.

Nourison Symmetry SMM08 Blue/Beige
Jaipur Artisan Originals Silk RCT_LSL-30
Silk / Silk Blend Rugs

Prized for their exquisite luster and lavish texture, silk fibers can be knotted and used to create highly detailed rug patterns.

Clean spills immediately by blotting them with a clean, undyed cloth. Absorb as much as possible and lay the rug flat to dry. If drying in the sun be sure to lay face-down to prevent fade or color-change.

Viscose / Viscose Blends

Avoid placing a viscose rug in high traffic or high moisture areas.


Remove any spills or stains by gently blotting with a dry cloth. Do not rub, as this may cause stains to settle. You may gently scrape solids with a dull knife or nail file. If in doubt, have a professional cleaning service take on the task.


Linen yarns create a richly textured pile that feels marvelously soft.

Spot clean as needed with a damp cloth and plain water. Don't use soap or cleaning products as they may discolor or fade the rug. Hire a professional for deeper stains.


These rugs are one of the most durable, making them excellent for medium-traffic areas, but don't use them outdoors.

Blot spills immediately and gently dab with a clean, damp cloth using warm water. Follow by blotting with a clean dry towel to absorb any left over moisture.


Spot clean in the same way, but be sure to test a small area first. A mild detergent may be used to blot or gently rub until the stain starts to lift. Rinse thoroughly with water and let air dry.

Nourison LE REVE Multicolor


If listed on care instructions, small rugs can be machine washed in warm water with mild detergent. Larger rugs should be treated with a dry cleaning powder to prevent damage.

Petaluma Jute Company C 10304

A sustainable fiber, extremely durable and long wearing. 

Not water resistant, so do not place a jute rug in an area with high moisture. Blot liquid spills with a dry cloth immediately and spot clean with a damp white cloth only.


Don't add excess water and cleaning products because they may fade or damage the rugs. For larger, deeper stains, hire a professional cleaning service.

Rug Care
Vacuum Rugs


Regular pile rugs can be vacuumed once a week (especially the first month), unless it's looped, braided, or shag.

Shag rugs shouldn't be vacuumed. Instead, shake them outside to loosen dirt and other particles.

Looped or Braided rugs can be vacuumed but you must turn off or remove the beater bar. If it can't be removed, set the vacuum on the highest possible setting.

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